connected
Visualizing AI: Vincent Schwenk
Welcome to the preview of the latest print edition
Being there when it matters
“Our mission is to help improve the lives of millions of people around the world with our products and services.” Looking at the branding of Paul Hartmann AG, it’s clear that the company takes this commitment seriously.
The performance of the Hartmann brand was thoroughly examined about five years ago, leading to the decision to overhaul its corporate design. The result was a refreshed brand appearance, starting with a carefully revised logo, redesigned packaging, updated typography, color definitions, and imagery. The catchy slogan, ‘Helps. Cares. Protects.’, is the straightforward framework for Hartmann’s storytelling. Order the magazine for free!
Clean and green
For more than 58 years, Ariel has successfully driven innovation while staying true to its long-standing brand history. A fresh green logo mark and the bold red logo type have defined its unmistakable packaging – both then and now.
Since Ariel was introduced in 1966, the laundry industry – and the world in general – has changed significantly, as have consumer preferences. Since the 2000s, awareness of environmental issues and sustainability has grown. Consumers now prioritize sustainability, recycling, and reducing plastic waste. Order the magazine for free!
Bridgebuilder
Design adaptation, artwork preparation, color separation, repro, print, and color management are the core specialties of Linked2Brands. The production agency ensures consistent branding for major companies, forming the link between the creative agencies and the manufacturer’s and from analog to digital.
When shopping online, consumers are looking for an image of the product packaging as they know it from the supermarket. However, a simple photo of the physical packaging is not enough. “We generate computer-generated visualizations based on the image from the print PDF,” reports Stefan Hilss. “These are not identical to the original packaging – as customers wouldn’t be able to recognize the product on their smartphone screens. We have to create a suitable visual representation of the original packaging, especially for mobile use.” Order the magazine for free!
Big in Japan
Dr. Hanno Hoffstadt, Senior Color Scientist at GMG, recently reunited with an old friend in Tokyo: Yasuhiro Morihara, Senior Color Researcher at DIC. Their enthusiasm was evident, and the refined atmosphere of the Color & Comfort Lounge set the perfect stage for a relaxed conversation.
Yasuhiro Morihara: In the new DIC Color Cloud, we’ve registered all the information about colors that can be reproduced using DIC base inks. This includes complete spectral data and, optionally, the corresponding ink formulations. Customers can now select custom spot colors by interacting with the DIC Color Cloud – for instance, by entering RGB values. The underlying spectral data are sent to GMG OpenColor, which generates a profile for GMG ColorProof. Order the magazine for free!
Mission mindset
As a co-founder of the WE.LOVE.PRINT initiative, Rüdiger Maass is undoubtedly a true believer. With nearly 30 years of industry experience, he has learned the trade from the ground up, gaining extensive expertise as a media production specialist.
For Maass, his role as Managing Director of the German Association for Media Production (FMP) is more than just a job – it’s a calling. And when he says it, there’s no room for doubt. That’s just how it is. And that’s who he is: a media professional, print enthusiast, production expert, and ambassador through and through. So, what drives him? Maass sums it up succinctly – he sees himself as a kind of missionary. Order the magazine for free!
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