Welcome to the preview of the latest print edition
Design is everything
If not from rags to riches, then from tinkerer to billionaire. From the idea of building a bagless vacuum cleaner, James Dyson created a global enterprise that today produces a range of innovative products and nurtures young talent.
Dyson products are instantly recognizable: by their futuristic look, striking colors, technological advancements – such as the cylindrical dustbin of the vacuum cleaners. Technology and design always go hand in hand, and for James Dyson, separating these disciplines makes no sense. “Design is everything: technology, construction, materials, function, ergonomics, software and, of course, user experience. Design ultimately is the product,” he said in an interview with Spiegel Online. Subscribe to the magazine for free!
Chasing one’s own carbon footprint
In 2020, Apple declared carbon neutrality for its global operations, aiming to achieve overall carbon neutrality
across its entire supply chain by 2030.
Lisa Jackson, Vice President of Environment, Policy, and Social Initiatives at Apple, emphasizes: “We are committed to leading the fight against climate change. We have reached a significant milestone by making the world’s most popular smartwatch carbon-neutral, and we will continue to develop new innovations to meet the urgency of the situation.”
Apple is determined not to lose time and certainly not to follow others. If the tech giant inspires imitators in this matter, it would be welcomed for once. Subscribe to the magazine for free!
No milk today
Conquering the world with oat milk. This idea may have sounded wacky in the 1990s. Since then, the idea has evolved into the global brand Oatly, which still retains its rebel image.
At some point, a decision had to be made: whether to remain a small, rebellious brand or to grow and conquer global markets. Oatly opted for growth. More and more oat-based products – spreads, cream, yogurt, ice cream, or on-the-go coffee drinks – are available in an increasing number of stores and countries. Oatly now employs around 2,000 people worldwide and is present in more than 20 countries outside of Europe, including the USA, Australia, and China. Subscribe to the magazine for free!
The forest in their blood
About 300 kilometers north of Stockholm, in Iggesund on the Gulf of Bothnia, you find the paper company Holmen
Iggesund. It not only produces beautiful cardboard but also makes a statement about sustainability and forest management.
The forest is a part of Holmen Iggesund; it is the company’s DNA. That’s why they take good care of it, planting three new trees for every one felled. “It’s not true that we cut down trees to make paper. Trees are used to build houses or furniture; paper is produced from waste created in that process,” says Johan Granås, who also has the forest in his blood. His home town is Dalarna, the province bordering Norway, where five generations of Granås have managed their own forests. Subscribe to the magazine for free!
Albéa, the Beauty Queen
With a total of 12,500 employees, the ALBÉA GROUP is the world’s leading provider of cosmetic packaging. Whether it’s perfume, lipstick, creams, or shower gels – Albéa’s packaging can be found in virtually every household in one form or another, often packaged in tubes.
Alexander Beck, Prepress Manager, Albéa Group: “Today, we offer packaging solutions which prove that plastic and sustainability don’t have to contradict each other. Using recycled products is one option. But clever plastic management is also important. Today, we can manufacture a tube using significantly less plastic by producing tubes with thinner wall thicknesses and slimmer tops. Albéa has developed the EcoFusion Top, an incredibly economical lid that is so minimal that it’s barely visible.” Subscribe to the magazine for free!
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